Saturday, July 9, 2011

Why Apples Sell

I'm in the market for a new laptop. A small, cheap, powerful one. I've enlisted the help of my computer expert brother, and we've spent the last hour sifting through the various websites looking for the best deal. Prices vary widely and seemingly randomly, and the important details are hard to figure out. Things like battery life, screen resolution and weight matter when I'll be stuck at school for 8 hours on Saturday afternoon this fall, but you can't sort by that.

This is why Apples sell so well. They have (I think) three options, all logically priced based on obvious differences to the consumer. If I were a less patient and stubborn person, I probably would have bought one by now. Instead, I'll head over to and see what I can find.